An AI-generated campaign for Haaretz, launched across social, print, and outdoor media.
The project explores the sense of deep immersion associated with reading the weekend newspaper.
The project explores the sense of deep immersion associated with reading the weekend newspaper.
Visuals present calm, surreal environments representing a mental shift while engaging with Haaretz Friday and its supplements.
Creative process and visual development in collaboration with Carmel Gilan.
Overall concept and slogan by Haaretz.
Overall concept and slogan by Haaretz.
