A 360° campaign for a non alcoholic beer - carlsberg 00
On this campaign, the insight is the target audience: Those who can't drink alcohol!
The pregnants ladies, the designated drivers, the students before the exam, the athletes, the ones stuck at work late,
the one who was dumped by her boyfriend etc.
Digital assets
Billbords and street signs
Minisite
Campaign Merchandise
For the pregnant women we delivered a "Pregnancy 00 kit": a breastfeeding apron, a baby's suit and a pouch.
Campaign Whatsapp Stickers
-----------------------------------
